Connie suggests that there are probably at least four things you will want to get from a colour scheme:
- promote a positive experience,
- avoid causing eye fatigue,
- project the appropriate mood or psychological effect, and
- be appropriate for the audience and content.
She then goes on to discuss:
- Based on audience and content
- Based on photos
- Psychological impact
- Industry conventions
- Borrow from nature
- Use a colour wheel
Click here to read Connie’s article in full.